According to the World Assembly of Public Relations Association of 1978, Public Relations is defined as:
“the art and social science of analyzing trends, predicting their consequences, counseling organizational leaders and implementing planned programs of action, which will serve both the organization and the public interests.”
According to the Public Relations Society of America in 2011 and 2012 defined Public Relations as:
“Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
If one looks into public relations as a subject, it focuses on the way companies, organizations, and individuals communicate with public and media. It is the idea of creating coverage for clients for free, rather than marketing or advertising. The aim of this subject is to “inform” the public, customers, investors, partners, employees, and others, to persuade to a positive view of an organization, a product, etc.
Students studying this subject have to delve deep into various aspects that affect, the relations of public, individuals and organizations. Do you have to write a public relations essay? If yes, then follow the steps below:
Preparation before writing
The format of your essay
1. Introduction
This is a significant part of your essay. If you have a good introduction, it can get you, more number of readers. In order to write a flawless introduction, you must include quotations, questions, or anecdotes. This would attract more readers to your essay. You must start your introduction, by introducing the topic and the main points of your essay. The trick here is to not let out the details; rather skim through the head points of your essay. Most students make the mistake of talking about their topic and main arguments extensively, in this section. This results in repetition of content in the body too. You must provide background information about your topic so that the readers know the context of your essay. Keep your introduction concise, and clear. Do not include unnecessary details.
2. Main body
In the main body section, you must describe your topic in detail. You must talk about your main arguments, and support your information with appropriate examples. In order to include apt examples related to your topic, you must refer to credible sources, while searching for information. Backing your information with updated facts would increase the value of your essay. The reader will know that the content is in line with the current times. You can have two or three paragraphs in the body section that elaborately explain your arguments. Also, ensure a smooth transition between the paragraphs. Your paragraphs must not end abruptly; rather the last sentence of one paragraph should make way for the next one.
3. Conclusion
Having a strong conclusion is the best way to end your essay. In order to give a perfect ending to your essay, make sure your content has fluidity. Your conclusion must sum up your main points. It must have a summary of your main argument. You must not repeat the introduction or the body content, rather rephrase the sentences and mention it here. The essence of the sentences must not change. You can provide your opinion in this section. You can end your essay with a quote, question or a statement. This is your last chance to set an impression on your reader, do not waste it.
Above mentioned are some easy steps that students can try while writing a public relations essay. Once the students are done writing their essays, they must check their work for spelling errors, grammatical errors, and so on. With the purpose of confirming your work authenticity, you must pass your essay through various plagiarism tests. Wait no further as the steps mentioned above will help you write your essay efficiently.
“the art and social science of analyzing trends, predicting their consequences, counseling organizational leaders and implementing planned programs of action, which will serve both the organization and the public interests.”
According to the Public Relations Society of America in 2011 and 2012 defined Public Relations as:
“Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
If one looks into public relations as a subject, it focuses on the way companies, organizations, and individuals communicate with public and media. It is the idea of creating coverage for clients for free, rather than marketing or advertising. The aim of this subject is to “inform” the public, customers, investors, partners, employees, and others, to persuade to a positive view of an organization, a product, etc.
Students studying this subject have to delve deep into various aspects that affect, the relations of public, individuals and organizations. Do you have to write a public relations essay? If yes, then follow the steps below:
Preparation before writing
- Figure out your topic- As soon as you get to know your topic, do not start writing your essay. This is a very common mistake that most students commit. When your professor gives out your assignment, you must first understand it. Get to know the assignment, see if you have any doubts regarding it. You must make sure that you know about the topic enough, to write an essay on it. If you are unclear about the topic, you can either conduct a research or consult your professor. It is wise to read up a little on the topic so that you know what to focus on while writing your essay.
- List out your objectives- Once you have read about the topic, make a list of objectives that you want to have in your essay. Find out the reason for your study. To bring in more clarity ask yourself questions like, “Why do I want to write on this topic?” or “What is the essence of this topic?” By asking such questions you will be able to focus better while writing.
- Carry out a thorough research- A good content is one, which has been well researched and written. The key to quality content is by conducting an in-depth research on your topic. Most students rush through this process and end up writing an essay that lacks accuracy and value. Once you decide on your topic you must search information on it. The more the information, better is your perspective on the topic. You can get to know more angles by which you can view your topic and write on it. So, if you want to write content that is not only rich in content but also rich in factual information, then carry out an original research.
- Plan and pre-write your essay- Having all the information in hand you can now plan your essay. Make a rough outline of your essay, to know the arrangement of your content. You can include all your information and ideas, and arrange them accordingly. After you are through with the planning, you must pre-write your essay. Pre-writing is simply writing down all your information and ideas along with supporting examples roughly. This is an organized way to go about with the writing process of your essay.
The format of your essay
1. Introduction
This is a significant part of your essay. If you have a good introduction, it can get you, more number of readers. In order to write a flawless introduction, you must include quotations, questions, or anecdotes. This would attract more readers to your essay. You must start your introduction, by introducing the topic and the main points of your essay. The trick here is to not let out the details; rather skim through the head points of your essay. Most students make the mistake of talking about their topic and main arguments extensively, in this section. This results in repetition of content in the body too. You must provide background information about your topic so that the readers know the context of your essay. Keep your introduction concise, and clear. Do not include unnecessary details.
2. Main body
In the main body section, you must describe your topic in detail. You must talk about your main arguments, and support your information with appropriate examples. In order to include apt examples related to your topic, you must refer to credible sources, while searching for information. Backing your information with updated facts would increase the value of your essay. The reader will know that the content is in line with the current times. You can have two or three paragraphs in the body section that elaborately explain your arguments. Also, ensure a smooth transition between the paragraphs. Your paragraphs must not end abruptly; rather the last sentence of one paragraph should make way for the next one.
3. Conclusion
Having a strong conclusion is the best way to end your essay. In order to give a perfect ending to your essay, make sure your content has fluidity. Your conclusion must sum up your main points. It must have a summary of your main argument. You must not repeat the introduction or the body content, rather rephrase the sentences and mention it here. The essence of the sentences must not change. You can provide your opinion in this section. You can end your essay with a quote, question or a statement. This is your last chance to set an impression on your reader, do not waste it.
Above mentioned are some easy steps that students can try while writing a public relations essay. Once the students are done writing their essays, they must check their work for spelling errors, grammatical errors, and so on. With the purpose of confirming your work authenticity, you must pass your essay through various plagiarism tests. Wait no further as the steps mentioned above will help you write your essay efficiently.